株式会社サイカ
ActiveXICA provides data science services applied to marketing; Delivering insights, optimization, and results to the most complex brands.
What it does
"XICA is a leading data science company specializing in marketing solutions for complex brands. With a mission to democratize data analysis and marketing evaluation, XICA offers services in macro data estimation, micro data collection, and micro data estimation. Their flagship product, "ADVA magellan," is an integrated analysis tool that visualizes the impact of offline advertising, such as TV commercials, on sales contribution and assists in optimizing budget allocation to maximize revenue. XICA also provides "ADVA PLANNER," a product that optimizes TV commercial budgets through area-specific integrated analysis, and "ADVA CREATOR," a video creative production service that maximizes results through data-driven strategies. By delivering insights, optimization, and tangible results, XICA empowers brands to make informed decisions and achieve marketing success."
Its site says now · captured 2026-08-23
データサイエンスで意思決定を変える | 株式会社サイカ （XICA）
XICAは、企業の意思決定を進化させるデータサイエンスファームです。市場メカニズムの解明から戦略設計、組織実行まで、持続的な成長スパイラルを経営の中核から強力に支援します。
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