The Juggernaut

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The global community for the South Asia-curious

What it does

The Juggernaut is a NY-based consumer subscription company and community for the South Asia-curious. Targeted subscription media is a valuable bet: Black Entertainment Television (BET) sold to Viacom for $2.3b in 2000 and Liberty Media valued Univision at $14b in 2017. The U.S. South Asia diaspora alone has over $1 trillion of spending power and is the fastest growing demographic in the U.S., yet is underserved. We're backed by some incredible investors, including Precursor Ventures (also in The Athletic, Superhuman), Kevin Lin (co-founder, Twitch), Adam Hansmann (co-founder, The Athletic), and Balaji Srinivasan (ex-Coinbase CTO, ex-GP a16z).

Its site says now · captured 2026-08-23

The South Asian stories you need to know | The Juggernaut

We're The Juggernaut. We tell in-depth, nuanced stories on South Asians around the world. Join thousands and subscribe today.

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