Sellara

ActiveAI-native

Applied AI Research Lab for Financial Institutions | Founded by ex-Citi, YC founders

What it does

Sellara is building custom AI agents for financial institutions. Our AI outperforms leading LLMs by 60%+ and runs 30x faster. We automate repetitive, manual workflows across front, middle, and back offices. We're working with banks, broker-dealers, hedge funds, asset managers, and wealth managers to make complex financial workflows feel automatic. Sellara is becoming the AI lab for financial institutions to turn training data into trading data.

Its site says now · captured 2026-08-23

Sellara — Applied AI for Financial Institutions

AI agents that automate critical workflows end-to-end for financial institutions. Built for complex, regulated environments.

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