Prefer

What it does

To help coffee and chocolate companies manage rising bean prices, Prefer has developed PreferRoast™ and PreferChoc™, coffee and cocoa extenders that deliver the same taste as coffee and cocoa at a lower cost. Utilizing Prefer’s proprietary fermentation technology, PreferRoast™ and PreferChoc™ cost up to 2x less than their commodities, with a 8x lower carbon footprint, allowing products to maintain their taste while reducing the cost for consumers and the planet.