mParticle
AcquiredmParticle is a customer data platform purpose-built to help brands collect, unify and activate upon their first-party data driving innovation across marketing, product and engineering departments.
What it does
"mParticle is a customer data platform specializing in helping brands collect, unify, and activate their first-party data to drive innovation across marketing, product, and engineering departments. With a focus on integration challenges faced by leading consumer brands, mParticle offers a unique solution to unify customer data across various marketing, advertising, analytics, loyalty, and technology stacks. By establishing a single point for client-side data collection and creating a universal customer profile, mParticle enables real-time access to consolidated data through pre-built server-side integrations. This approach allows brands to maintain ownership of their first-party data asset, ensuring complete control over customer identity management. mParticle's commitment to data efficiency and insightful analysis sets it apart in the customer data platform landscape, making it a valuable asset for businesses looking to enhance their omni-channel strategies and personalized marketing efforts."
Its site says now · captured 2026-08-23
Performance Made Easy | mParticle Customer Data Platform
Smarter strategy. Faster workflows. Stronger outcomes. mParticle is the performance CDP that turns customer data into audiences, actions, and growth.
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