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Motives

ActiveAI-native

Consumer focus groups run by AI

motives.aiAI readiness reportLinkedIn

What it does

Motives is a team of AI agents that runs qualitative research projects for consumer brands: moderating and analyzing video interviews to help brands understand consumer preferences and test new ideas, in hours instead of weeks.

Its site says now · captured 2026-08-23

Motives | The AI Qualitative Researcher

Qual research that moves at the speed of your decisions. AI video interviews, cross-analysis, and expert-backed findings ready in under a week. Start your first study today.

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