General Magic

ActiveAI-native

AI Infrastructure for insurance brokerages.

What it does

General Magic builds insurance specific AI that runs your brokerage. We give brokerages a trained workforce of AI agents that covers underwriting, customer servicing, and quality assurance end to end, making your team feel 10x bigger without adding a single headcount. Brokerages lose hours every day to work that never should have needed a person: answering underwriting questions, chasing documents, handling servicing requests, and reviewing calls. Our agents do that work. Edward answers underwriting questions instantly with citations from carrier manuals. Ava services customers around the clock over text, email, and voice, then hands off to a licensed broker with full context when it matters. Peter reviews every conversation for quality and compliance.

Its site says now · captured 2026-08-23

General Magic: AI for Modern Insurance Brokerages

General Magic helps insurance teams handle every customer conversation, underwriting decision, and quote in one place. AI built for the way brokerages actually work, deployed inside the systems your team already uses.

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