Dfinitiv Inc.

What it does

Dfinitiv Inc. is an innovative travel and hospitality technology company specializing in transforming airline loyalty programs into monetizable commerce media networks. Through its SmartCXP™ (Commerce Experience Platform), airlines are enabled to convert digital channels such as apps, websites, and in-flight systems into integrated commerce ecosystems. This platform allows seamless incorporation of partner offers, branded content, advertisements, and shoppable experiences directly within the customer journey. Designed specifically for non-retail industries like aviation, the platform leverages loyalty data and customer insights to deliver personalized offers, enhancing engagement and monetization opportunities. Airlines can invite retail, travel, and lifestyle brands to advertise or sell within their ecosystem while maintaining brand control and customer trust. Dfinitiv’s solution generates incremental revenue without requiring extensive system overhauls and provides analytics for transparent performance tracking. By unifying commerce and content, Dfinitiv advances airline ancillary revenue strategies and strengthens customer loyalty through data-driven, immersive digital experiences.