CXX Co., Ltd.
ActiveOperator of a premium K-beauty brand focusing on color cosmetics. The brand views makeup as a medium for self-expression rather than transformation, blending “Chérie” (affection) with “XX” (intimacy) for a culturally aspirational identity. Its mission is to differentiate through emotional storytelling and design-led branding, following the playbook of indie successes like Glossier, Rare Beauty, and Fenty.
What it does
균열과 파편 속 피어나는 서사와 아름다움을 탐구합니다.
Next to it in Consumer · premium K-beauty cosmetics brand
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