borong

Active

borong is a SaaS-enabled marketplace that connects brands like…

What it does

Our mission is to help local independent retailers find their best-sellers investors by matching them with the right supplier and brands. We believe that today's evolution of the wholesale industry has stifled the growth of many SME businesses. The supply-chain in Malaysia and across Southeast Asia lacks meaningful real-time connectivity between suppliers and retailers. Hence we are determined to transform this industry by providing businesses the right tools to grow. Our modern, digital approach to the wholesale industry allows retailers to discover, purchase, and manage inventories for their store - all on a single marketplace platform. And our software tool for suppliers helps businesses to deal with all the pain points of growing customer database, from ordering to payments. With our data-driven approach, we connects local, independent retailers with the right brands, distributors, and wholesalers to stock their store with the best products. This saves retailers and suppliers time and money, allowing them to focus on what's most important: building and running their business. borong is headquartered in Kuala Lumpur, Malaysia.

Its site says now · captured 2026-08-23

Borong | B2B eProcurement Platform & Marketplace for Enterprises

Malaysia's neutral B2B eProcurement platform and marketplace, connecting enterprises with vetted suppliers — procurement, spend management and financing.

Next to it in Commerce and marketplaces · B2B wholesale marketplace for retailers

  • GonddoY Combinator W21

    Wholesale marketplace for independent retailers buy & manage inventory

  • PeebaY Combinator W23

    Risk-free wholesale for retailers across Southeast Asia

  • MiggosY Combinator W22

    Wholesale marketplace for mom & pop clothing shops in LATAM

  • TajirY Combinator W20

    The one-stop shop for mom-and-pop stores in Pakistan to buy inventory.

  • MarketForceY Combinator S20

    The SuperApp for neighbourhood merchants in Africa.

  • NabisY Combinator W19

    Nabis is the largest licensed cannabis wholesale platform.

  • Betastore500 Global

    Operator of a B2B marketplace intended to connect informal retailers directly with wholesalers and manufacturers. The company's platform helps small retailers source their inventory, and access financing, and essential insurance services, helping retailers to streamline their digital procurement and financing.

  • AutoHubY Combinator S17

    We help dealerships appraise vehicle trade-ins more efficiently…