Belong

What it does

The music business counts everything. Plays, tickets, followers, streams. Every number except the one that matters: who. Who’s been in the room ten times? Who bought the record, then the reissue. Who was there before anyone, and never left. Fans have spent decades proving their devotion. Belong is there to make that devotion mean something. We build artist-owned membership programs, on real financial infrastructure. Artist by artist, We connect fan identity to financial rails, enabling fans to be recognized and rewarded for their participation — while creating a new, recurring revenue stream for artists from the spending that already exists. As the world shifts from the attention economy to the engagement economy, Belong transforms fandom into a measurable, bankable system — where identity drives activity, and activity creates value. Co-founded by Nick Holmsten, former Global Head of Music at Spotify, and Ash Pournouri, who built Avicii into one of the world’s biggest artists.