Ashirase,Inc.

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Ashirase : pioneering navigation technology for accessibility and beyond

What it does

Ashirase is a startup born from Honda. We developed a unique foot-worn navigation device that guides people through gentle foot vibrations, powered by AI route generation, multi-sensor fusion, and map-matching technologies. Since launching in Oct 2024, we have already sold 700 units in Japan with strong product–market fit (85%+ recommend, 0.37% churn). With key partners secured in five countries, we are now expanding into a universal indoor–outdoor navigation service for smart cities, public transport, and commercial facilities.

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