Arcube

What it does

Travel & Hospitality Partners: Etihad Airways (use case can be found below) Problem: Over $102 billion worth of airline ancillaries (lounge, extra baggage, etc.) are purchased every year, upsold during the booking process for a flight. However, there is no engagement or upsell after a flight, to influence the decision making of a future passenger. Especially with loyalty points, infrequent fliers do not find value in these schemes and disengagement makes them pick the cheapest or shortest flight next time they fly. Even when a customer gets credited loyalty points, they usually sit in their account, not affecting the decision-making next time a flight is booked. Solution: Meet Arcube, the post-flight ancillary software to create personalised ancillary offerings that will make passengers return to travel with you on their next booking.Utilising existing airline communication with customers and loyalty points ecosystem, travellers can swap their points into tangible rewards and reserve them for a future booking. This increases miles spending, loyalty sign-up rates, non-price competition and more - flexible to business objectives and KPIs. By combining overlooked airline data with our custom AI-algorithm, our product is proven to increase passenger revenue and retention.