QI
ActivePredictive Insights to Test Content Before Going Live
What it does
With decades in B.I. and insights for Fortune 500s, we’ve learned that brands make multimillion-dollar product and marketing decisions with limited and mostly manual testing, exposing them to losses and backlash. We solve this. Q.I. is a predictive SaaS platform brands use to test their content and creative assets for impact, risk and compliance before going live. For example, 2 Tier 1 global CPG brands tested ten times more creative assets at 10% of the cost, doubling reliability and training the model to optimize its briefs. We have success cases in consumer goods and are now moving into retail, QSR and financial services.