My90

Acquired

Making equity a competitive advantage

What it does

My90 is a data network dedicated to increasing equity in the tech industry and beyond. We collect data about the candidate experience for underrepresented hires, with an emphasis on improving key recruiting and retention metrics for small- and mid-cap companies. We are extremely capital efficient: to date, My90 has raised $450k and closed $700k in sales and bookings from government customers seeking ways to engage communities and employees. As we move into the private sector, our first customer is a publicly-traded company with 2,500 employees that requires data and analysis for a new DEI strategy. My90 complements growing HR categories, including applicant tracking systems (Hired.com, $490m valuation), company review sites (Glassdoor, $1.2b exit), and survey platforms (Qualtrics, $8b exit; pending IPO).