Insightarc

What it does

InsightArc is a Social Demand Infrastructure (SDI) for the enterprise hospitality sector. While 80% of travelers now discover hotels on TikTok, this demand remains anonymous, forcing hotels to "rent" guests back from OTAs at 20% commissions. We solve this with a proprietary graph-based intent modeling engine that identifies and categorizes high-value anonymous visitors with 35% higher accuracy than standard pixels. Our universal API layer captures behavioral signals and syncs identified profiles directly to the hotel’s TikTok ecosystem. We enable Hotel Management Companies (HMCs) to stop buying "vanity reach" and start owning their social demand as a permanent, high-margin asset.