Adrich
ActiveSmart packaging that tracks consumer product usage
What it does
Brands today struggle with the lack of true consumption data, relying on traditional surveys and self-reported recall that are often inaccurate, time-based subscriptions that don’t reflect actual usage, and mass marketing and ad-hoc sustainability programs that fail to align with individual consumption patterns. Adrich transforms everyday products into smart products through patented smart labels that capture real-time, in-use consumption data directly from consumers’ homes. This enables 46% more accurate insights than traditional methods, a 33% increase in repeat purchases with personalized, usage-based replenishment, and up to a 60% reduction in single-use plastic through refill-and-reuse programs—helping brands build stronger consumer connections, optimize supply chains, and scale sustainability with measurable results.