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telstra.com.au
Telstra | Mobile Phones, Plans, NBN, Home Internet, Accessories & more
AI Agentic Readiness
11 / 28
agentic checks passed 54% readiness - how well this site can be read, trusted and transacted with by AI agents
Last checked
telstra.com.au is live and passes 11 of 28 agentic-readiness checks (54%). It runs on TcomCF over HTTPS.
For AI agents, telstra.com.au's strongest signals are tidy, crawlable markup, fully indexable pages, a visually stable layout, and a clear canonical URL. 1 render-blocking script(s) in <head>.
Its main gaps are text that is hard for agents to extract, few clear definitions, shallow schema coverage, and no speakable schema for voice agents. The weakest area is Structured data; addressing it first would raise this score the most.
Agent interaction
~Semantic HTML5 & AccessibilityOnly 35% of images have alt text
✓Clean, Crawlable HTMLPage has title and meta description
✗Extraction Friction ScoreFew pages have voice-friendly lead paragraphs
✓Indexability & Snippet EligibilityPages are indexable and snippet-eligible - the precondition for Google AI features is met
✓Layout Stability & Responsiveness17/17 images lack explicit width/height - the most common cause of layout shift (CLS)
✓Canonical URL StrategySingle canonical tag present (no duplicates)
~Page Speed: Page SizeApproximately 1659 DOM nodes - consider simplifying
✓Page Speed: Load Blockers1 render-blocking script(s) in <head>
Machine extraction
~Table & List ExtractabilityNo HTML tables found across homepage
✓Sentence AtomicityAverage 40% atomic sentences across 1 pages (target 40%+)
✓Entity DensityAverage entity density 24.1% across 1 pages (target >15%)
✗Definition PatternsNo definition patterns found
~Answer Capsule Pattern7/12 H2 sections have 15-30 word self-contained capsules (58%)
Structured data
~Schema.org Structured DataMissing Organization or LocalBusiness schema across homepage
✗Schema Coverage & DepthArticle schema missing or has fewer than 2 key properties
✗Speakable SchemaNo SpeakableSpecification schema found across homepage
AI discovery
✗llms.txt FileNo llms.txt file found at https://telstra.com.au/llms.txt (connection failed)
~robots.txt for AI CrawlersNo explicit AI crawler rules in robots.txt
✓Sitemap Completeness10674 URLs have lastmod dates
?RSS/Atom FeedNot assessed
✗Internationalization SignalsNo hreflang alternate links found
?Content Licensing & AI PermissionsNot assessed
Trust & transparency
~Entity Authority & E-E-A-TNo phone number found on homepage
✓Creator TransparencyVisible authorship is present on some content but inconsistent
✓Methodology TransparencySome process transparency exists, but it is inconsistent
~AI Assistance DisclosureNo AI-assistance disclosure found on sampled pages (neutral - the engine cannot tell whether AI was used)
✗Visible Date SignalNo visible date signals found across homepage (no <time> elements, no JSON-LD dates, no article meta dates)
✓Title & Meta Quality1/1 titles are shorter than 10 or longer than 70 characters
✗Content Freshness SignalsNo JSON-LD date properties (datePublished/dateModified) found across homepage
✗Author & Expert SchemaNo Person schema found across homepage
Every check is a verifiable fact about telstra.com.au's live pages. Scoring follows Google Lighthouse agentic-browsing: a fraction of concrete checks, not an invented 0-100.
How to improve for AI agents
The highest-impact changes to make telstra.com.au more agent-ready, in priority order.
1 Add structured tables and lists high impactlow effort
Present telstra.com.au's comparison and spec data as real HTML tables and lists agents can extract.
