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bt.com
Broadband, TV Packages, TNT Sports & Mobile Deals | BT
AI Agentic Readiness
7 / 28
agentic checks passed 46% readiness - how well this site can be read, trusted and transacted with by AI agents
Last checked
bt.com is live and passes 7 of 28 agentic-readiness checks (46%). It runs on nginx over HTTPS.
For AI agents, bt.com's strongest signals are fully indexable pages, a visually stable layout, a clear canonical URL, and a lightweight page. 1 render-blocking script(s) in <head>.
Its main gaps are text that is hard for agents to extract, no structured tables or lists, few clear definitions, and no speakable schema for voice agents. The weakest area is Machine extraction; addressing it first would raise this score the most.
Agent interaction
~Semantic HTML5 & AccessibilityHomepage has no <h1> heading
~Clean, Crawlable HTMLNo H1 tag(s) found (0)
✗Extraction Friction ScoreFew pages have voice-friendly lead paragraphs
✓Indexability & Snippet EligibilityPages are indexable and snippet-eligible - the precondition for Google AI features is met
✓Layout Stability & ResponsivenessViewport is configured and media declares dimensions - static layout-stability signals look good
✓Canonical URL StrategySingle canonical tag present (no duplicates)
✓Page Speed: Load Blockers1 render-blocking script(s) in <head>
Machine extraction
✗Table & List ExtractabilityNo HTML tables found across homepage
~Sentence AtomicityNo eligible pages with sufficient text
~Entity DensityNo eligible pages with sufficient text
✗Definition PatternsNo definition patterns found
~Answer Capsule PatternNo H2 headings found across sampled pages
Structured data
✓Schema.org Structured DataOrganization or LocalBusiness schema found on homepage
~Schema Coverage & DepthArticle schema missing or has fewer than 2 key properties
✗Speakable SchemaNo SpeakableSpecification schema found across homepage
AI discovery
✗llms.txt FileNo llms.txt file found at https://bt.com/llms.txt (connection failed)
~robots.txt for AI CrawlersNo explicit AI crawler rules in robots.txt
~Sitemap CompletenessNo lastmod dates in sitemap
?RSS/Atom FeedNot assessed
✗Internationalization SignalsNo hreflang alternate links found
?Content Licensing & AI PermissionsNot assessed
Trust & transparency
~Entity Authority & E-E-A-TNo phone number found on homepage
✗Creator TransparencyCreator visibility is weak on content-like pages
~Methodology TransparencyLittle content-production or review transparency is visible
~AI Assistance DisclosureNo AI-assistance disclosure found on sampled pages (neutral - the engine cannot tell whether AI was used)
✗Visible Date SignalNo visible date signals found across homepage (no <time> elements, no JSON-LD dates, no article meta dates)
✓Title & Meta QualityTitles are present, unique, and well-sized, and pages carry meta descriptions
✗Content Freshness SignalsNo JSON-LD date properties (datePublished/dateModified) found across homepage
✗Author & Expert SchemaNo Person schema found across homepage
Every check is a verifiable fact about bt.com's live pages. Scoring follows Google Lighthouse agentic-browsing: a fraction of concrete checks, not an invented 0-100.
How to improve for AI agents
The highest-impact changes to make bt.com more agent-ready, in priority order.
1 Add structured tables and lists critical impactmedium effort
Present bt.com's comparison and spec data as real HTML tables and lists agents can extract.
