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  "meta_description": "W Ratings runs a patented, customer-expectations analytics platform that reverse-engineers sales growth while eliminating wasted efforts and reducing costs. By analyzing a company’s current and next customers, customer sentiment, internal performance, and competitors’ performance, we generate an AI-powered roadmap that prioritizes actions by their predicted impact on sales and waste elimination. Our analytics power the the Drucker Institute / Wall Street Journal’s Top 250 Best-Managed Companies, published every December. Our research was featured as the cover article in Harvard Business Review. We are a practical alternative to legacy metrics such as NPS® and satisfaction levels. We help leaders turn volatile, complex customer expectations into a repeatable playbook for growing sales and winning market share by creating value. Our subscribers shape markets — CEOs, executive teams, sales leaders, private equity firms, and hedge funds. They use W Ratings to see, in real time, where growth is being created — and where it’s being quietly destroyed.",
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