{"domain":"telstra.com.au","url":"https://www.markosweb.com/www/telstra.com.au/","checked_at":"2026-07-07","agentic_readiness":{"passed":10,"assessed":30,"percent":49},"checks":[{"group":"Agent interaction","check":"Semantic HTML5 & Accessibility","status":"partial","detail":"Only 35% of images have alt text"},{"group":"Agent interaction","check":"Clean, Crawlable HTML","status":"pass","detail":"Page has title and meta description"},{"group":"Agent interaction","check":"Extraction Friction Score","status":"fail","detail":"Few pages have voice-friendly lead paragraphs"},{"group":"Agent interaction","check":"Indexability & Snippet Eligibility","status":"pass","detail":"Pages are indexable and snippet-eligible - the precondition for Google AI features is met"},{"group":"Agent interaction","check":"Layout Stability & Responsiveness","status":"pass","detail":"17/17 images lack explicit width/height - the most common cause of layout shift (CLS)"},{"group":"Agent interaction","check":"Canonical URL Strategy","status":"pass","detail":"Single canonical tag present (no duplicates)"},{"group":"Agent interaction","check":"Page Speed: Page Size","status":"partial","detail":"Approximately 1627 DOM nodes - consider simplifying"},{"group":"Agent interaction","check":"Page Speed: Load Blockers","status":"pass","detail":"1 render-blocking script(s) in "},{"group":"Machine extraction","check":"Table & List Extractability","status":"partial","detail":"No HTML tables found across homepage"},{"group":"Machine extraction","check":"Sentence Atomicity","status":"pass","detail":"Average 46% atomic sentences across 1 pages (target 40%+)"},{"group":"Machine extraction","check":"Entity Density","status":"pass","detail":"Average entity density 26.9% across 1 pages (target >15%)"},{"group":"Machine extraction","check":"Definition Patterns","status":"fail","detail":"No definition patterns found"},{"group":"Machine extraction","check":"Answer Capsule Pattern","status":"partial","detail":"4/13 H2 sections have 15-30 word self-contained capsules (31%)"},{"group":"Structured data","check":"Schema.org Structured Data","status":"partial","detail":"Missing Organization or LocalBusiness schema across homepage"},{"group":"Structured data","check":"Schema Coverage & Depth","status":"fail","detail":"Article schema missing or has fewer than 2 key properties"},{"group":"Structured data","check":"Speakable Schema","status":"fail","detail":"No SpeakableSpecification schema found across homepage"},{"group":"AI discovery","check":"llms.txt File","status":"fail","detail":"No llms.txt file found at https://telstra.com.au/llms.txt (connection failed)"},{"group":"AI discovery","check":"robots.txt for AI Crawlers","status":"partial","detail":"No explicit AI crawler rules in robots.txt"},{"group":"AI discovery","check":"Sitemap Completeness","status":"pass","detail":"9794 URLs have lastmod dates"},{"group":"AI discovery","check":"RSS/Atom Feed","status":"fail","detail":"Homepage does not link to an RSS/Atom feed in "},{"group":"AI discovery","check":"Internationalization Signals","status":"fail","detail":"No hreflang alternate links found"},{"group":"AI discovery","check":"Content Licensing & AI Permissions","status":"fail","detail":"No ai.txt file found"},{"group":"Trust & transparency","check":"Entity Authority & E-E-A-T","status":"partial","detail":"No phone number found on homepage"},{"group":"Trust & transparency","check":"Creator Transparency","status":"pass","detail":"Visible authorship is present on some content but inconsistent"},{"group":"Trust & transparency","check":"Methodology Transparency","status":"partial","detail":"Little content-production or review transparency is visible"},{"group":"Trust & transparency","check":"AI Assistance Disclosure","status":"partial","detail":"No AI-assistance disclosure found on sampled pages (neutral - the engine cannot tell whether AI was used)"},{"group":"Trust & transparency","check":"Visible Date Signal","status":"fail","detail":"No visible date signals found across homepage (no elements, no JSON-LD dates, no article meta dates)"},{"group":"Trust & transparency","check":"Title & Meta Quality","status":"pass","detail":"1/1 titles are shorter than 10 or longer than 70 characters"},{"group":"Trust & transparency","check":"Content Freshness Signals","status":"fail","detail":"No JSON-LD date properties (datePublished/dateModified) found across homepage"},{"group":"Trust & transparency","check":"Author & Expert Schema","status":"fail","detail":"No Person schema found across homepage"}],"fixes":[{"title":"Add structured tables and lists","advice":"Present telstra.com.au's comparison and spec data as real HTML tables and lists agents can extract.","impact":"high","effort":"low"},{"title":"Add content freshness signals","advice":"Refresh and re-date telstra.com.au's key pages so agents see it as maintained.","impact":"critical","effort":"medium"},{"title":"Add definition-style content","advice":"Add clear \"X is ...\" definitions on telstra.com.au so agents can lift direct answers.","impact":"critical","effort":"medium"},{"title":"Strengthen entity authority (NAP)","advice":"Make telstra.com.au's name, address and phone consistent and add Organization schema to anchor its identity.","impact":"medium","effort":"low"}],"trust":{"live":true,"last_status":200,"https":true,"technology":"TcomCF","longevity_years":null},"historical":{"domain":"telstra.com.au","as_of":"2020-08-08","seo_headline":"Telstra - mobile phones prepaid phones broadband internet home phones bu...","seo_keywords":"telstra corporate telstra consumer telstra business telstra enterprise and government consumer business and enterprise enterprise and government","indexed_pages":7805,"backlinks":3726940,"homepage_links_internal":57,"homepage_links_external":28,"snapshots":37,"domain_worth_usd":11543743,"health_score_pct":60.02,"web_server":null,"hosting_provider":"Telstra Internet","ip":null,"ip_country":null,"registrar":"AU-NIC","name_servers":["ns1chw.bigpond.com","ns1knt.bigpond.com"],"domain_age_text":null},"publication":"index","method":"https://www.markosweb.com/methodology/"}