{"domain":"swisscom.com","url":"https://www.markosweb.com/www/swisscom.com/","checked_at":"2026-08-24","title":"Swisscom Privatkunden: Mobile, TV, Internet &amp; Festnetz | Swisscom","agentic_readiness":{"passed":10,"assessed":28,"percent":49},"checks":[{"group":"Agent interaction","check":"Semantic HTML5 & Accessibility","status":"fail","detail":"Only 64% of images have alt text"},{"group":"Agent interaction","check":"Clean, Crawlable HTML","status":"pass","detail":"Page has title and meta description"},{"group":"Agent interaction","check":"Extraction Friction Score","status":"partial","detail":"High jargon density in opening content"},{"group":"Agent interaction","check":"Indexability & Snippet Eligibility","status":"pass","detail":"Pages are indexable and snippet-eligible - the precondition for Google AI features is met"},{"group":"Agent interaction","check":"Layout Stability & Responsiveness","status":"pass","detail":"Viewport is configured and media declares dimensions - static layout-stability signals look good"},{"group":"Agent interaction","check":"Canonical URL Strategy","status":"pass","detail":"Single canonical tag present (no duplicates)"},{"group":"Agent interaction","check":"Page Speed: Page Size","status":"fail","detail":"289KB of inline CSS/JS across the document"},{"group":"Agent interaction","check":"Page Speed: Load Blockers","status":"partial","detail":"4 blocking stylesheets in <head>"},{"group":"Machine extraction","check":"Table & List Extractability","status":"fail","detail":"No HTML tables found across homepage"},{"group":"Machine extraction","check":"Sentence Atomicity","status":"pass","detail":"Average 56% atomic sentences across 1 pages (target 40%+)"},{"group":"Machine extraction","check":"Entity Density","status":"pass","detail":"Average entity density 36.7% across 1 pages (target >15%)"},{"group":"Machine extraction","check":"Definition Patterns","status":"fail","detail":"No definition patterns found"},{"group":"Machine extraction","check":"Answer Capsule Pattern","status":"partial","detail":"3/10 H2 sections have 15-30 word self-contained capsules (30%)"},{"group":"Structured data","check":"Schema.org Structured Data","status":"pass","detail":"Organization or LocalBusiness schema found on homepage"},{"group":"Structured data","check":"Schema Coverage & Depth","status":"partial","detail":"Article schema missing or has fewer than 2 key properties"},{"group":"Structured data","check":"Speakable Schema","status":"fail","detail":"No SpeakableSpecification schema found across homepage"},{"group":"AI discovery","check":"llms.txt File","status":"fail","detail":"No llms.txt file found at https://swisscom.com/llms.txt (HTML page served (not a valid text file))"},{"group":"AI discovery","check":"robots.txt for AI Crawlers","status":"partial","detail":"No explicit AI crawler rules in robots.txt"},{"group":"AI discovery","check":"Sitemap Completeness","status":"pass","detail":"Sitemap index found, indicating organized sitemap structure"},{"group":"AI discovery","check":"RSS/Atom Feed","status":"not_found","detail":"Not assessed"},{"group":"AI discovery","check":"Internationalization Signals","status":"pass","detail":"x-default hreflang is set (fallback language declared)"},{"group":"AI discovery","check":"Content Licensing & AI Permissions","status":"not_found","detail":"Not assessed"},{"group":"Trust & transparency","check":"Entity Authority & E-E-A-T","status":"partial","detail":"Multiple phone numbers found (4)"},{"group":"Trust & transparency","check":"Creator Transparency","status":"fail","detail":"Creator visibility is weak on content-like pages"},{"group":"Trust & transparency","check":"Methodology Transparency","status":"fail","detail":"Little content-production or review transparency is visible"},{"group":"Trust & transparency","check":"AI Assistance Disclosure","status":"partial","detail":"No AI-assistance disclosure found on sampled pages (neutral - the engine cannot tell whether AI was used)"},{"group":"Trust & transparency","check":"Visible Date Signal","status":"fail","detail":"No visible date signals found across homepage (no <time> elements, no JSON-LD dates, no article meta dates)"},{"group":"Trust & transparency","check":"Title & Meta Quality","status":"pass","detail":"Titles are present, unique, and well-sized, and pages carry meta descriptions"},{"group":"Trust & transparency","check":"Content Freshness Signals","status":"fail","detail":"No JSON-LD date properties (datePublished/dateModified) found across homepage"},{"group":"Trust & transparency","check":"Author & Expert Schema","status":"fail","detail":"No Person schema found across homepage"}],"fixes":[{"id":"table_list_extractability","title":"Add structured tables and lists","advice":"Present swisscom.com's comparison and spec data as real HTML tables and lists agents can extract.","impact":"critical","effort":"medium"},{"id":"content_freshness","title":"Add content freshness signals","advice":"Refresh and re-date swisscom.com's key pages so agents see it as maintained.","impact":"critical","effort":"medium"},{"id":"definition_patterns","title":"Add definition-style content","advice":"Add clear \"X is ...\" definitions on swisscom.com so agents can lift direct answers.","impact":"critical","effort":"medium"},{"id":"author_schema_depth","title":"Enhance author and expert schema","advice":"Add Person/author schema with credentials on swisscom.com to strengthen expertise signals.","impact":"critical","effort":"medium"}],"trust":{"live":true,"last_status":200,"https":true,"technology":null,"longevity_years":null},"historical":{"domain":"swisscom.com","as_of":"2020-08-08","seo_headline":"Swisscom Privatkunden Mobile TV Internet &amp Festnetz","seo_keywords":"swisscom privat kunden home start telekom telekommunikation multimedia telefonie sprache daten mobile mobilfunk festnetz fixnet internet dsl tv fernsehen video bluewin bluewin.ch kundencenter angebote service kontakt support login hotline hilfe natel combox abos tarife 26 together infinity klingeltne handy-spiele handy-games natelspiele ringtones","indexed_pages":9735,"backlinks":154960,"homepage_links_internal":258,"homepage_links_external":37,"snapshots":36,"domain_worth_usd":492913,"health_score_pct":61.69,"web_server":"Apache","hosting_provider":"Swisscom IT Services AG","ip":null,"ip_country":null,"registrar":"ASCIO TECHNOLOGIES, INC.","name_servers":[],"domain_age_text":"23 years and 11 months"},"narrative":["swisscom.com is live and passes 10 of 28 agentic-readiness checks (49%). It is served over HTTPS.","For AI agents, swisscom.com's strongest signals are tidy, crawlable markup, fully indexable pages, a visually stable layout, and a clear canonical URL. Average 56% atomic sentences across 1 pages (target 40%+).","Its main gaps are thin semantic structure, a heavy page, no structured tables or lists, and few clear definitions. The weakest area is Trust & transparency; addressing it first would raise this score the most."],"publication":"index","verified":null,"method":"https://www.markosweb.com/methodology/"}