{"domain":"nationalgeographic.com","url":"https://www.markosweb.com/www/nationalgeographic.com/","checked_at":"2026-07-07","agentic_readiness":{"passed":11,"assessed":30,"percent":51},"checks":[{"group":"Agent interaction","check":"Semantic HTML5 & Accessibility","status":"partial","detail":"Only 50% of images have alt text"},{"group":"Agent interaction","check":"Clean, Crawlable HTML","status":"pass","detail":"Page has title and meta description"},{"group":"Agent interaction","check":"Extraction Friction Score","status":"fail","detail":"Few pages have voice-friendly lead paragraphs"},{"group":"Agent interaction","check":"Indexability & Snippet Eligibility","status":"pass","detail":"Pages are indexable and snippet-eligible - the precondition for Google AI features is met"},{"group":"Agent interaction","check":"Layout Stability & Responsiveness","status":"pass","detail":"Custom web fonts load without preload or font-display - late font swaps shift text layout"},{"group":"Agent interaction","check":"Canonical URL Strategy","status":"pass","detail":"Single canonical tag present (no duplicates)"},{"group":"Agent interaction","check":"Page Speed: Page Size","status":"fail","detail":"Homepage HTML is 507KB"},{"group":"Agent interaction","check":"Page Speed: Load Blockers","status":"partial","detail":"17 blocking stylesheets in <head>"},{"group":"Machine extraction","check":"Table & List Extractability","status":"fail","detail":"No HTML tables found across homepage"},{"group":"Machine extraction","check":"Sentence Atomicity","status":"partial","detail":"Average 35% atomic sentences across 1 pages (target 40%+)"},{"group":"Machine extraction","check":"Entity Density","status":"pass","detail":"Average entity density 38.6% across 1 pages (target >15%)"},{"group":"Machine extraction","check":"Definition Patterns","status":"pass","detail":"Definition patterns appear early in page content - good for snippet extraction"},{"group":"Machine extraction","check":"Answer Capsule Pattern","status":"fail","detail":"0/17 H2 sections have 15-30 word self-contained capsules (0%)"},{"group":"Structured data","check":"Schema.org Structured Data","status":"pass","detail":"Organization or LocalBusiness schema found on homepage"},{"group":"Structured data","check":"Schema Coverage & Depth","status":"pass","detail":"5 distinct schema types used: organization, webpage, website, breadcrumblist, person"},{"group":"Structured data","check":"Speakable Schema","status":"fail","detail":"No SpeakableSpecification schema found across homepage"},{"group":"AI discovery","check":"llms.txt File","status":"fail","detail":"No llms.txt file found at https://nationalgeographic.com/llms.txt (connection failed)"},{"group":"AI discovery","check":"robots.txt for AI Crawlers","status":"partial","detail":"No explicit AI crawler rules in robots.txt"},{"group":"AI discovery","check":"Sitemap Completeness","status":"partial","detail":"No lastmod dates in sitemap"},{"group":"AI discovery","check":"RSS/Atom Feed","status":"fail","detail":"Homepage does not link to an RSS/Atom feed in <head>"},{"group":"AI discovery","check":"Internationalization Signals","status":"partial","detail":"Only 1 hreflang value found - need at least 2 for proper multi-language linking"},{"group":"AI discovery","check":"Content Licensing & AI Permissions","status":"partial","detail":"No ai.txt file found"},{"group":"Trust & transparency","check":"Entity Authority & E-E-A-T","status":"pass","detail":"Social media / sameAs references found on homepage"},{"group":"Trust & transparency","check":"Creator Transparency","status":"fail","detail":"Creator visibility is weak on content-like pages"},{"group":"Trust & transparency","check":"Methodology Transparency","status":"partial","detail":"Little content-production or review transparency is visible"},{"group":"Trust & transparency","check":"AI Assistance Disclosure","status":"partial","detail":"No AI-assistance disclosure found on sampled pages (neutral - the engine cannot tell whether AI was used)"},{"group":"Trust & transparency","check":"Visible Date Signal","status":"fail","detail":"No visible date signals found across homepage (no <time> elements, no JSON-LD dates, no article meta dates)"},{"group":"Trust & transparency","check":"Title & Meta Quality","status":"pass","detail":"Titles are present, unique, and well-sized, and pages carry meta descriptions"},{"group":"Trust & transparency","check":"Content Freshness Signals","status":"fail","detail":"No JSON-LD date properties (datePublished/dateModified) found across homepage"},{"group":"Trust & transparency","check":"Author & Expert Schema","status":"pass","detail":"Author sameAs social profile links found"}],"fixes":[{"title":"Add structured tables and lists","advice":"Present nationalgeographic.com's comparison and spec data as real HTML tables and lists agents can extract.","impact":"critical","effort":"medium"},{"title":"Add content freshness signals","advice":"Refresh and re-date nationalgeographic.com's key pages so agents see it as maintained.","impact":"critical","effort":"medium"},{"title":"Add visible date signals","advice":"Show human-visible published/updated dates on nationalgeographic.com, not just schema dates.","impact":"critical","effort":"low"},{"title":"Reduce extraction friction","advice":"Lower jargon and boilerplate at the top of nationalgeographic.com so agents reach the substance faster.","impact":"critical","effort":"medium"}],"trust":{"live":true,"last_status":200,"https":true,"technology":"nginx","longevity_years":null},"historical":{"domain":"nationalgeographic.com","as_of":"2020-08-15","seo_headline":"National Geographic - Inspiring People to Care About the Planet Since 18...","seo_keywords":"national geographic society national geographics nat geo national geografics magazine channel subscriptions shop photography videos world music news maps atlas places travel","indexed_pages":203890,"backlinks":3908979,"homepage_links_internal":176,"homepage_links_external":195,"snapshots":39,"domain_worth_usd":11336700,"health_score_pct":73.93,"web_server":null,"hosting_provider":null,"ip":null,"ip_country":null,"registrar":"ASCIO TECHNOLOGIES, INC.","name_servers":["ns1.nationalgeographic.com","ns2.nationalgeographic.com"],"domain_age_text":"24 years and 10 months"},"publication":"index","method":"https://www.markosweb.com/methodology/"}