{"domain":"bt.com","url":"https://www.markosweb.com/www/bt.com/","checked_at":"2026-08-24","title":"Broadband, TV Packages, TNT Sports &amp; Mobile Deals | BT","agentic_readiness":{"passed":7,"assessed":28,"percent":46},"checks":[{"group":"Agent interaction","check":"Semantic HTML5 & Accessibility","status":"partial","detail":"Homepage has no <h1> heading"},{"group":"Agent interaction","check":"Clean, Crawlable HTML","status":"partial","detail":"No H1 tag(s) found (0)"},{"group":"Agent interaction","check":"Extraction Friction Score","status":"fail","detail":"Few pages have voice-friendly lead paragraphs"},{"group":"Agent interaction","check":"Indexability & Snippet Eligibility","status":"pass","detail":"Pages are indexable and snippet-eligible - the precondition for Google AI features is met"},{"group":"Agent interaction","check":"Layout Stability & Responsiveness","status":"pass","detail":"Viewport is configured and media declares dimensions - static layout-stability signals look good"},{"group":"Agent interaction","check":"Canonical URL Strategy","status":"pass","detail":"Single canonical tag present (no duplicates)"},{"group":"Agent interaction","check":"Page Speed: Page Size","status":"pass","detail":"Lightweight document structure"},{"group":"Agent interaction","check":"Page Speed: Load Blockers","status":"pass","detail":"1 render-blocking script(s) in <head>"},{"group":"Machine extraction","check":"Table & List Extractability","status":"fail","detail":"No HTML tables found across homepage"},{"group":"Machine extraction","check":"Sentence Atomicity","status":"partial","detail":"No eligible pages with sufficient text"},{"group":"Machine extraction","check":"Entity Density","status":"partial","detail":"No eligible pages with sufficient text"},{"group":"Machine extraction","check":"Definition Patterns","status":"fail","detail":"No definition patterns found"},{"group":"Machine extraction","check":"Answer Capsule Pattern","status":"partial","detail":"No H2 headings found across sampled pages"},{"group":"Structured data","check":"Schema.org Structured Data","status":"pass","detail":"Organization or LocalBusiness schema found on homepage"},{"group":"Structured data","check":"Schema Coverage & Depth","status":"partial","detail":"Article schema missing or has fewer than 2 key properties"},{"group":"Structured data","check":"Speakable Schema","status":"fail","detail":"No SpeakableSpecification schema found across homepage"},{"group":"AI discovery","check":"llms.txt File","status":"fail","detail":"No llms.txt file found at https://bt.com/llms.txt (connection failed)"},{"group":"AI discovery","check":"robots.txt for AI Crawlers","status":"partial","detail":"No explicit AI crawler rules in robots.txt"},{"group":"AI discovery","check":"Sitemap Completeness","status":"partial","detail":"No lastmod dates in sitemap"},{"group":"AI discovery","check":"RSS/Atom Feed","status":"not_found","detail":"Not assessed"},{"group":"AI discovery","check":"Internationalization Signals","status":"fail","detail":"No hreflang alternate links found"},{"group":"AI discovery","check":"Content Licensing & AI Permissions","status":"not_found","detail":"Not assessed"},{"group":"Trust & transparency","check":"Entity Authority & E-E-A-T","status":"partial","detail":"No phone number found on homepage"},{"group":"Trust & transparency","check":"Creator Transparency","status":"fail","detail":"Creator visibility is weak on content-like pages"},{"group":"Trust & transparency","check":"Methodology Transparency","status":"partial","detail":"Little content-production or review transparency is visible"},{"group":"Trust & transparency","check":"AI Assistance Disclosure","status":"partial","detail":"No AI-assistance disclosure found on sampled pages (neutral - the engine cannot tell whether AI was used)"},{"group":"Trust & transparency","check":"Visible Date Signal","status":"fail","detail":"No visible date signals found across homepage (no <time> elements, no JSON-LD dates, no article meta dates)"},{"group":"Trust & transparency","check":"Title & Meta Quality","status":"pass","detail":"Titles are present, unique, and well-sized, and pages carry meta descriptions"},{"group":"Trust & transparency","check":"Content Freshness Signals","status":"fail","detail":"No JSON-LD date properties (datePublished/dateModified) found across homepage"},{"group":"Trust & transparency","check":"Author & Expert Schema","status":"fail","detail":"No Person schema found across homepage"}],"fixes":[{"id":"table_list_extractability","title":"Add structured tables and lists","advice":"Present bt.com's comparison and spec data as real HTML tables and lists agents can extract.","impact":"critical","effort":"medium"},{"id":"content_freshness","title":"Add content freshness signals","advice":"Refresh and re-date bt.com's key pages so agents see it as maintained.","impact":"critical","effort":"medium"},{"id":"definition_patterns","title":"Add definition-style content","advice":"Add clear \"X is ...\" definitions on bt.com so agents can lift direct answers.","impact":"critical","effort":"medium"},{"id":"author_schema_depth","title":"Enhance author and expert schema","advice":"Add Person/author schema with credentials on bt.com to strengthen expertise signals.","impact":"critical","effort":"medium"}],"trust":{"live":true,"last_status":200,"https":true,"technology":"nginx","longevity_years":null},"historical":{"domain":"bt.com","as_of":"2020-08-08","seo_headline":"BT - Broadband TV phone home &amp business","seo_keywords":"BT BT.com broadband phone lines mobile digital TV BT Vision IT services web hosting domain names business outsourcing hosting it network data security mobility","indexed_pages":244797,"backlinks":582402,"homepage_links_internal":312,"homepage_links_external":214,"snapshots":28,"domain_worth_usd":36030142,"health_score_pct":58.88,"web_server":null,"hosting_provider":"BT","ip":null,"ip_country":null,"registrar":"NETWORK SOLUTIONS, LLC.","name_servers":[],"domain_age_text":"28 years and one month"},"narrative":["bt.com is live and passes 7 of 28 agentic-readiness checks (46%). It runs on nginx over HTTPS.","For AI agents, bt.com's strongest signals are fully indexable pages, a visually stable layout, a clear canonical URL, and a lightweight page. 1 render-blocking script(s) in <head>.","Its main gaps are text that is hard for agents to extract, no structured tables or lists, few clear definitions, and no speakable schema for voice agents. The weakest area is Machine extraction; addressing it first would raise this score the most."],"publication":"index","verified":null,"method":"https://www.markosweb.com/methodology/"}